Posted on: Dec 28, 2020
3 Simple Ways to Market For Introverts

Are you an introvert? 

I am. 

Well, I like to call myself an ambivert.That’s basically an introvert with extroverted tendencies. LOL!

I love to make people laugh. So one day I sat down with a pen and piece of paper to list out the things I liked to do.I asked myself how I could combine those things into the perfect online career.

This was what I came up with:

Writing + making people laugh+ talking about sex. (That’s not a typo)

So I put those things together and came up with… an Instagram page that snowballed to 115,000 followers and it was SHUT DOWN!

That was just one of the many blogs I’ve created since 2004. But before I created THAT, I turned to multi-level marketing because I wanted to make money online by any means necessary.

I think the reason many introverted entrepreneurs fail online especially with marketing is because they don’t want to do things like send random strangers messages, or invite people to join calls AND break dance on videos just to get noticed…

you know…extrovert stuff.

I HATED the things I was taught to do when I first started network marketing back in 2011. I just wanted to make some money! That’s when I decided to find a better way to market that didn’t make me uncomfortable.

AND that’s when I learned about attraction marketing and how to be an internet marketer.

 I never looked back!

I DON’T enjoy recruiting people in order to make money or having fake conversations on messenger with people to sell them something. 

That’s not me! However, I LOVE marketing and sales. (I sold millions in real estate but those people came to me instead of the other way around)

Know this:

  1. You have to brand yourself/company
  2. You have to learn some skills

One: Start a Blog 

You can get sales here and there hitting up strangers on social media but introverts don’t like that type of stuff, right? Besides that, social media posts only have a 24 hour shelf life or less.

This means that you can create some really awesome content but in less than 24 hours the post goes into the stale social media pile like all the other content. But a blog…those posts live on your website forever, giving you traffic and eyes for years.

Unlike video content, blogging doesn’t require videos! That’s perfect for introverts. Of course you can embed videos into your blog, but if you’re truly an introvert video will be the last thing you tackle.

This leads me to the benefits of blogging for introverted entrepreneurs.

Benefits of a Blog:

  1. People are searching for information

Ninety two percent of people go online to search for info.Why not be one of the resources people turn to when they need it? If you’re dedicated to being consistent with your posts and market those posts everywhere, then you can blog your introverted heart out.

Spend about 80% of your time writing quality posts and 20% marketing them.

Pro tip: If you don’t like writing, you can always hire a copywriter to write your posts for you.

But I’ll bet if you’re an introvert like me, you probably like writing.

  1. Blogging helps you become an authority in your industry

You can write about trends you see going on and eventually people will recognize you as an expert. As you continue to write quality content and stay on top of “the tea” in your industry, you can give your own unique ideas to help you stand out from the noise online.

  1. Blog articles are great for email marketing

If you decided to go on the blog journey, you should be attracting your ideal customers via your blog. This gives you the perfect opportunity to include a pop-up form on your website to serve your customers.

As your subscriber base grows, you can send your blog posts to your subscribers as a reminder of all the helpful content you create.

And according to HUBSPOT email generates $38 for every $1 spent. I’m going to keep beating the “email marketing” drum until it hits home for some of you. 

Email marketing is how you make money with your business, NOT social media.

You’ll be seeing a lot of info from me about email marketing in the future.

Two: Start a Podcast

Before you call me out for giving this advice without having a podcast myself; I was a podcaster. I had 2 male co-hosts and it was super fun! But we weren’t consistent and the podcast went to the dead podcasters pile in the sky.

And looking back on it, I’m glad we’re not podcasting anymore because I don’t want to be known for the subject we covered.

Benefits of a podcast:

  1. You don’t have to get dressed up and look pretty like you do when producing videos

Since you’re only using your voice for a podcast, you don’t have to worry about being seen. This is perfect for introverts because we’re not worrying about eyeballs on us.

Not worrying about being seen should make you feel more comfortable and natural.

When I’m comfortable I’m hilarious, and making people laugh makes me happy.

If I’m happy, I’m much more entertaining and that makes for great content.

  1. Podcasting is also a great email list builder

Having a highly engaged email list is the NUMBER ONE foundation of a thriving business. List building is even more important than social media. Don’t let anyone tell you otherwise. 

Build your list and make offers to your list.

I repeat.

Build your list and make offers to your list.

  1. You’re able to reach a whole new audience

Everyone consumes information in different ways. Some people are visual learners, some are auditory learners, and others would prefer to read.

Podcasting allows you to get into the ears of your audience and just like blogging, you don’t have to be seen.

Three: Advertise

I think advertising is the least used tool for new entrepreneurs. Many people who are new to online business don’t even consider allocating a budget for advertising. And that’s a huge mistake. Introverts can especially take advantage of the power of online advertising because you can post a campaign that’s shown to the exact audience you want without having to talk to anyone.

I’m not saying you never have to talk to anyone again when you’re an introverted entrepreneur BUT advertising allows you to only talk to highly specific people who want what you have to offer. AND you only have to talk to the ones who’ve responded to your advertising.

 Benefits of advertising:

  1. You don’t have to worry about using your personal social media profiles to display your business

We’ve all seen a person new in business start posting on their personal pages to advertise their business. I’m guilty of it. That’s naturally the easiest place to start. But with advertising you DON’T have to beg friends and family to join your Facebook groups, or DM strangers. AND you can build a team and sell a lot of products “passively” by being who you are. (an introvert) And if you’re selling a physical product, you never have to show your face at all. You can use models to sell your product for you.

  1. They’re inexpensive

You can get started for as little as $5 a day. They’re one of the cheapest ways to reach more of the right people so you can get new customers and clients.

  1. Your perfect clients are everywhere   

There are over 2 billion users on Facebook and Instagram worldwide. So whether your ideal customer is a doctor or stay-at-home mom, they’re using Facebook and Instagram. Your customers and clients are there, you just need to go and find them.

You can make a lot of money online and you don’t have to be a fast-talking extrovert. You can sell anything if you’re true to yourself and the way you like to do business. Don’t try to be something you’re not.


Written by:Bianca Roberts

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