Use this checklist to ensure that your website portrays your personal brand in the best
❏ Do you have professionally taken photographs of you on your website?
You want to use the highest quality photos of yourself. This demonstrates that
you take yourself seriously. Don’t use low-quality photographs taken with your
❏ Do you have a professionally designed logo? A professionally designed logo
helps to capture what your brand is all about. It’s also a way of treating yourself
like a true brand. It shows that you are taking yourself seriously. If you need help
designing a logo, Fiverr and Upwork are good places to start.
❏ Is Your Unique Service Proposition clear and visible? Remember, your
Unique Service Proposition (USP) describes precisely what you do and how you
help people. Your USP should be big, bold, and immediately visible when
someone comes to your website. It should be above the fold and be front and
center. Think of it like a headline on a newspaper. Don’t make visitors work to
figure out exactly what it is that you do.
❏ Do you have several testimonials on your website? Testimonials function as
social proof. They prove that you really can do what you say. That you can
effectively solve people’s problems and help them in big ways. At a minimum,
you should feature several key testimonials on your site. Use your best ones –
the ones where you got the biggest results for a client.
❏ Do you have a clear call-to-action? What is it that you want visitors to your site
to do? Do you want them to sign up for your email list? Attend a webinar? Follow
you on social media? Sign up for a free consultation? Whatever it is, ensure that
it’s abundantly clear what you want them to do. You may even want to use some
sort of pop-up window to get their attention.
❏ Do you have a compelling “About” page? Your “About” page is both where
you tell your story and reiterate your Unique Service Proposition. It’s a place for
you to talk about why you do what you do. Why you’re so passionate about
helping people. Use your “About” page to explain how you arrived where you
currently are and what your mission is.
❏ Do you have a clear “Services” page? Your services page should clearly list
all the different services that you offer, as well as what’s included with each
service. Be as detailed as possible in listing what’s included in your services. You
may want to give clients the opportunity to sign up for a free strategy or
consultation through your services page.
❏ Do you give away free resources? Ideally, you should give away at least some
form of free resource on your website. Why? Because you want to give value to
everyone who visits your website. You want to start demonstrating your expertise
from the very first time someone encounters you.
What sorts of free resources work well?
❏ Blog posts
❏ Podcasts / audio interviews
❏ Email courses
❏ Do you have links to all your social media profiles? Your website is a great
way to get more people to follow you on social media. If a visitor likes what they
see on your site, there’s a good chance that they’ll want to follow you across your
social media platforms. Include links to all your social media profiles in prominent
❏ Do you have a way for visitors to contact you? Obviously, you want visitors to
your website to be able to contact you. If you want to convert visitors into clients,
it’s important to have a clear and compelling contact page. On your contact page,
you may want to give visitors different options for why they’re contacting you. For
example, general requests, working together, speaking requests, media interviews, etc.
Based on this checklist, how do you think your website compares?
By the way, check out my companion Attraction Marketing Guide here.